Creative Development Lead

Job Summary

A company is looking for a Creative Development Head to lead creative testing frameworks and drive data-informed strategies.

Key Responsibilities

• Design and refine creative testing frameworks for agile and scalable testing
• Mentor and train creative teams while ensuring accountability for ad performance
• Monitor and analyze performance data to generate insights and optimize creative strategies

Required Qualifications

• Strong data-driven mindset with experience in quantitative analysis
• Proven experience in building and implementing creative testing strategies
• Deep understanding of digital marketing algorithms, especially in paid media
• Excellent analytical skills to translate complex data into actionable strategies
• Strong leadership skills to mentor and guide creative teams