Creative Lead, Influencer Marketing

Job Summary

To support a growing team, the full-time remote Creative Lead, Influencer Marketing will manage creative strategy and content development, review influencer concepts, and optimize campaign performance while collaborating with cross-functional teams.

Key responsibilities

• Develop social-first creative strategies and content briefs that align with campaign goals
• Review and provide actionable feedback on influencer content to enhance storytelling and audience engagement
• Analyze campaign performance to inform future creative development and establish best practices

Required qualifications

• 5+ years of experience in influencer marketing, social media, or creative strategy
• Proven experience developing creative briefs for influencer or social-first campaigns
• Strong understanding of social content across platforms like TikTok, Instagram, and YouTube
• Experience evaluating creator content with a focus on storytelling and audience engagement
• Highly organized with the ability to manage multiple priorities in a fast-paced environment