Creative Lead, Performance Copy

Job Summary

To define and elevate Kin's brand voice, the full-time Creative Lead, Performance Copy will lead copy direction across campaigns and customer communications, collaborating with cross-functional teams to develop impactful messaging while working remotely.

Key responsibilities

• Lead copy direction across brand and growth channels, campaigns, and product launches
• Develop a process to refine messaging using campaign performance data for continuous improvement
• Define and steward Kin's brand voice and messaging frameworks across various channels

Required qualifications

• 8+ years of copywriting and creative leadership experience in brand and growth contexts
• A portfolio showcasing campaign-level thinking and voice development across multiple formats
• Experience in using performance data to iterate and enhance campaign effectiveness
• Proven ability to translate complex briefs into compelling creative concepts
• Demonstrated experience in cross-functional collaboration