Creative Marketing Specialist
Job Summary
Owning end-to-end performance marketing for 3-5 client portfolios, the part-time Paid Creative Specialist will set KPIs, allocate budgets, and optimize CAC/LTV ratios while designing multi-channel campaigns across Meta and TikTok.
Key responsibilities
- Manage performance marketing initiatives, setting KPIs and optimizing client portfolios monthly
- Design and execute multi-channel campaigns while partnering with creative teams for A/B testing
- Lead weekly performance reviews with clients, translating data into actionable insights and adjusting strategies accordingly
Required qualifications
- Experience in performance marketing and campaign management
- Proficiency in multi-channel digital marketing, particularly on Meta and TikTok
- Ability to analyze data and derive actionable insights for client growth
- Familiarity with A/B testing methodologies and tools
- Experience in developing standard operating procedures for marketing processes
Complete Job Description
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