Creative Performance Strategist

Job Summary

Bridging creativity and performance, the full-time Creative Performance Strategist will lead the development of engaging campaigns across various social media platforms, ensuring all creative output aligns with brand strategy and optimizes marketing performance in a remote environment.

Key responsibilities:

• Lead creative concepting and campaign development from brief to execution across Meta, TikTok, YouTube, Snapchat, and Pinterest
• Define and protect the brand's creative voice, ensuring cohesion and intentionality across all assets
• Utilize performance signals to inform creative iterations and explore AI tools to enhance production and storytelling

Required qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 5+ years of experience in creative strategy or brand creative with a proven track record of successful campaigns
• A portfolio showcasing strong conceptual thinking and brand storytelling
• Deep knowledge of social-first content and platform culture
• Experience with AI tools and analytics platforms to derive actionable insights