Creative Strategist

Job Summary

Owning and scaling paid social creative, the full-time remote Creative Strategist will lead a team to develop performance-driven ads across Meta, TikTok, and AppLovin, directly impacting revenue through data-informed creative decisions.

Key responsibilities

• Direct and manage the creative strategy for paid social campaigns, ensuring alignment with performance metrics
• Write and provide feedback on multiple daily creative briefs for video and static ads, maintaining high output and quality
• Analyze performance data in collaboration with media buyers to identify winning patterns and optimize creative strategies

Required qualifications

• Expertise in direct response copywriting with a strong understanding of customer psychology
• Proven experience creating performance-driven paid social creative at scale
• Background in DTC or ecommerce environments, particularly with consumer products
• Management experience leading creative teams, including editors and designers
• Strong analytical and creative thinking abilities to drive effective campaign strategies