Creative Strategist

Job Summary

A company is looking for a Creative Strategist to lead performance-driven content and creative strategy across digital channels.

Key Responsibilities

• Lead end-to-end creative strategy for Meta-first campaigns, including UGC and iterations
• Analyze campaign results to identify top-performing creative and guide future iterations
• Manage relationships with creative partners to ensure timely delivery of on-brand assets

Required Qualifications

• Proven experience building creative strategy for a DTC brand or agency
• Deep understanding of Meta, TikTok, and YouTube Shorts creative best practices
• Strong analytical mindset fluent in key metrics such as CTR, hook rate, MER, and ROAS
• Skilled in briefing and managing UGC creators and media teams
• Ability to manage multiple projects in a fast-paced environment