Creative Strategist

Job Summary

A company is looking for a Creative Strategist to lead data-informed marketing campaigns for customer acquisition and brand expansion.

Key Responsibilities

• Develop high-impact creative concepts and performance-driven messaging frameworks for digital acquisition channels
• Manage creative testing and performance optimization, collaborating with media buyers to assess and iterate on creative assets
• Oversee creator and influencer ecosystem management, including communication, contract management, and asset optimization

Required Qualifications

• 3-5 years of experience in creative strategy, performance marketing, or brand advertising, preferably in a DTC or eCommerce environment
• Proven track record of creating performance-driven marketing campaigns with measurable ROI
• Strong understanding of consumer psychology, storytelling, and the digital funnel
• Experience working closely with media buyers, content creators, and production teams
• Proficiency with tools like Google Analytics and Meta Ads Manager is a plus