Creative Strategist

Job Summary

A company is looking for a Creative Strategist (Contractor) to develop and optimize high-performing creative for paid social campaigns.

Key Responsibilities

• Develop and execute creative strategies for paid social campaigns across client accounts
• Concept hooks, angles, messaging frameworks, and campaign ideas aligned with performance goals
• Build and manage creative testing roadmaps, including hypotheses, variations, and iteration plans

Required Qualifications

• 4-5+ years of experience in creative strategy, paid social, or performance content (agency experience preferred)
• Ecomm/DTC experience is a MUST
• Strong understanding of performance marketing principles
• Proven ability to turn data into clear creative direction and winning concepts
• Experience across platforms like Meta, Instagram, TikTok, YouTube, and/or Pinterest