Creative Strategist

Job Summary

Performance-driven and detail-oriented, the full-time remote Creative Strategist will develop high-performing paid social creative strategies focused on customer acquisition, leveraging consumer psychology and performance data while collaborating with cross-functional teams.

Key responsibilities

• Develop and execute creative strategies for profitable customer acquisition across paid social channels, primarily Meta
• Conduct in-depth customer research to identify pain points and scalable creative opportunities
• Build and test new creative concepts and messaging to enhance performance and reduce fatigue

Required qualifications

• 5+ years of experience in Creative Strategy, Performance Creative, or related fields
• Proven ability to develop high-performing static and video ads for paid acquisition
• Strong understanding of direct response marketing and creative testing frameworks
• Experience in high-spend Meta environments and scaling performance creative
• Strong analytical skills to evaluate creative performance using KPIs