Creative Strategist

Job Summary

Leading the development of performance-driven creative strategies, the full-time Creative Strategist will translate business goals into scalable frameworks for customer acquisition across paid social channels, primarily focusing on Meta and TikTok, while collaborating closely with the Director of Content and Creator Performance.

Key responsibilities

• Evolve creative strategy frameworks based on performance data and audience insights
• Lead the development of creative briefs for internal teams and external creators
• Own ideation and execution of UGC-style ad concepts optimized for conversion

Required qualifications

• Experience in DTC, paid social creative strategy, and/or UGC strategy
• Proven track record of developing high-performing paid social creative
• Deep understanding of UGC-style content and platform-native trends
• Experience owning creative strategy with a strong connection to performance data
• Excellent communication and organizational skills