Creative Strategist

Job Summary

Driving creative strategy and performance insights, the full-time remote Lead Creative Strategist will own the briefing process for all creative assets, ensuring alignment between strategy and execution while managing UGC creator relationships and analyzing performance data.

Key responsibilities

• Own the end-to-end briefing process for various creative formats, maintaining a backlog of net-new concepts
• Analyze creative performance data to identify winning strategies and update briefs accordingly
• Manage the UGC creator pipeline from sourcing to performance review, ensuring effective communication and brief writing

Required qualifications

• 5+ years of experience in direct response creative strategy and performance media buying
• Strong copywriting skills for scripts, hooks, and ad copy
• Experience managing UGC creators through the entire production process
• Fluency in performance data analysis to inform creative direction
• Familiarity with AI tools for enhancing creative strategy