Creative Strategist

Job Summary

Owning the creative strategy for paid acquisition, the remote Creative Strategist will develop briefs, analyze performance data, and collaborate with designers and creators to enhance marketing effectiveness across various platforms.

Key responsibilities

• Develop and maintain a cadence of creative briefs for paid channels like Meta and TikTok
• Translate performance data into actionable creative direction and oversee the execution of creative assets
• Implement a systematic approach to creative testing, ensuring alignment with healthcare advertising guidelines

Required qualifications

• 4-6 years of experience in creative strategy or performance marketing, preferably in consumer health or wellness
• Proven ability to write effective briefs and UGC scripts that drive metrics
• Hands-on experience with AI creative tools for ad generation and testing
• Fluency in key performance metrics related to digital marketing
• Experience managing the full UGC pipeline from sourcing to testing at scale