Creative Strategist

Job Summary

Experienced media buyers and creative strategists will find a full-time remote opportunity as a Creative Strategist, responsible for managing B2B paid media campaigns on Meta, developing creative strategies and copy, and conducting coaching sessions for agency owners.

Key responsibilities

• Run all paid media on Meta, focusing on high-level B2B lead generation and optimization
• Develop creative concepts, write direct-response copy for ads and funnels, and analyze market trends to create effective messaging
• Conduct weekly group coaching calls with students, providing insights on current ad strategies and B2B marketing techniques

Required qualifications

• Proven experience in B2B media buying with significant campaign spend and hands-on account management
• Strong skills in direct-response copywriting with a track record of successful original concepts
• Ability to explain advertising strategies clearly to less experienced team members
• Portfolio or work samples demonstrating past successes in media buying and creative development
• Availability to work from 9am-6pm ET while located in the US or Canada