Creative Strategist

Job Summary

To lead creative strategies that drive conversions, the full-time remote AI Native Creative Strategist will manage the development of copy and marketing assets, utilizing AI tools to enhance performance across various funnels from ads to customer lifetime value.

Key responsibilities

• Develop creative strategies by analyzing customer research, data, and competitor insights to determine effective marketing angles
• Create and iterate high-converting copy for VSLs, landing pages, ads, and email campaigns while overseeing the production of marketing assets
• Own the testing framework to evaluate marketing hypotheses and track conversion metrics to optimize performance

Required qualifications

• Proven track record of delivering high-converting copy and creative for cold traffic, with significant revenue attribution
• Experience in direct response marketing and a deep understanding of conversion-focused best practices
• Strong ability to conduct in-depth research on target audiences and competitors to inform marketing strategies
• Fluency in using AI tools for copywriting and creative production, with a focus on conversion mechanisms
• Native English proficiency with a strong grasp of direct response writing techniques and nuances