Creative Strategist

Job Summary

Dedicated to the US market, the full-time Creative Strategist will develop and test 15-20 innovative concepts weekly for direct-to-consumer brands, focusing on video and image formats while working remotely.

Key responsibilities

• Developing high-impact concepts through deep research and competitive analysis to resonate with American audiences
• Writing compelling direct-response scripts and producing detailed briefs for creative execution
• Analyzing performance metrics of creative outputs to iterate and scale winning concepts effectively

Required qualifications

• Proven direct-response experience with scripts or ad concepts on Meta or TikTok
• Strong copywriting skills across various formats that drive consumer engagement
• Deep understanding of consumer psychology and market awareness stages
• Ability to produce a high volume of concepts weekly without sacrificing quality
• Obsessive research skills to uncover unique angles and opportunities in the market