Creative Strategist

Job Summary

Owning the end-to-end briefing process for creative production, the full-time Lead Creative Strategist will develop strategic briefs, analyze performance data, and manage UGC creator relationships in a remote environment.

Key responsibilities

• Write and manage production-ready briefs for various creative formats while maintaining a rolling content backlog
• Analyze creative performance data to identify trends and translate findings into actionable creative direction
• Oversee the UGC creator pipeline from sourcing to delivery, ensuring effective management and communication

Required qualifications

• 5+ years of experience in direct response creative strategy and performance media buying
• Proven ability to write clear, production-ready briefs that require minimal revisions
• Fluency in performance data analysis and translating insights into creative strategies
• Experience managing UGC creators through the entire process from sourcing to performance review
• Strong copywriting skills across various formats including scripts, hooks, and ad copy