Creative Strategist

Job Summary

Driving creative strategy and performance insights, the full-time Senior Creative Strategist will write production-ready briefs, manage UGC creator relationships, and analyze performance data to optimize creative concepts in a remote environment.

Key responsibilities

• Own the end-to-end briefing process for various creative formats, ensuring a steady pipeline of new concepts
• Analyze creative performance data to identify winning strategies and maintain a comprehensive creative playbook
• Manage the UGC creator pipeline, including sourcing, vetting, and performance review to enhance content delivery

Required qualifications

• 5+ years of experience in direct response creative strategy and performance media buying
• Proven ability to write clear, production-ready briefs without the need for revisions
• Strong copywriting skills across various formats, including scripts and ad copy
• Experience in managing UGC creators from sourcing to delivery
• Fluency in performance data analysis to drive creative direction