Creative Strategist

Job Summary

Owning the end-to-end briefing process, the full-time remote Lead Creative Strategist will develop and write production-ready briefs, analyze performance data to inform creative direction, and manage UGC creator relationships across multiple verticals.

Key responsibilities

• Develop and maintain a content backlog with new concepts brief-ready for production
• Analyze creative performance data to identify winning strategies and inform future briefs
• Manage the UGC creator pipeline, including sourcing, vetting, and performance review

Required qualifications

• 5+ years of experience in direct response creative strategy and performance media buying
• Proven ability to write production-ready briefs without requiring revisions
• Strong understanding of audience targeting and performance data analysis
• Experience managing UGC creators throughout the entire process
• Familiarity with AI tools to enhance creative strategy development