Creative Strategist

Job Summary

Owning the end-to-end briefing process for creative production, the full-time remote Lead Creative Strategist will develop concepts, analyze performance data, and manage UGC creator relationships to drive impactful marketing strategies across multiple verticals.

Key responsibilities

• Manage the briefing process for all creative assets, ensuring a steady backlog of new concepts
• Analyze creative performance data to inform new briefs and optimize existing strategies
• Oversee the UGC creator pipeline, from sourcing to performance review, ensuring effective collaboration

Required qualifications

• 5+ years of experience in direct response creative strategy and performance media buying
• Proven ability to write production-ready briefs that require minimal revisions
• Fluency in performance data analysis and translating findings into actionable creative direction
• Experience managing UGC creators throughout the production process
• Strong copywriting skills across various formats, including scripts and ad copy