Creative Strategist

Job Summary

Experienced in direct response creative strategy, the full-time Lead Creative Strategist will write production-ready briefs, manage UGC creator relationships, and analyze performance data to drive creative direction in a remote work environment.

Key responsibilities

• Own the end-to-end briefing process for all creative assets, ensuring alignment with audience understanding and performance goals
• Analyze creative performance data to identify winning strategies and maintain a comprehensive creative playbook
• Manage the UGC creator pipeline, including sourcing, contracting, and performance review, to optimize content delivery

Required qualifications

• 5+ years of experience in direct response creative strategy ownership and performance media buying
• Proven ability to write production-ready briefs that require minimal revisions
• Strong copywriting skills for diverse formats, including scripts, hooks, and ad copy
• Experience managing UGC creators from sourcing through delivery
• Fluency in performance data analysis to inform creative direction