Creative Strategist

Job Summary

Leading the strategy for paid creative initiatives, the remote Paid Creative Strategist will develop and refine ad concepts across platforms like Meta, YouTube, and TikTok, collaborating closely with media buyers and copywriters to enhance performance and drive engagement.

Key responsibilities

• Own the pipeline of new ad concepts and iterations to ensure a steady flow of winning creatives
• Develop hooks, concepts, and messaging that increase click-through and conversion rates
• Lead creative testing and quickly iterate based on performance data and insights

Required qualifications

• 5+ years of experience developing high-performing paid social creative for platforms like Meta, TikTok, and YouTube
• Proven track record in creating direct-response ads that yield measurable business results
• Deep understanding of consumer psychology and conversion principles
• Experience collaborating with editors and creative teams
• Strong grasp of creative testing frameworks and methodologies