Creative Strategist

Job Summary

Owning the creative strategy for a dedicated vertical of rewarded/earn apps, the mid-senior UA Creative Strategist will develop concepts, briefs, and scripts based on performance data and growth priorities, collaborating closely with the Ad Creative Lead and UA Managers in a fully remote role.

Key responsibilities

• Develop and execute creative concepts, briefs, and scripts for rewarded/earn apps, targeting 15-20 new concepts weekly
• Collaborate with UA Managers to analyze performance data and iterate on creative strategies
• Provide creative direction and feedback to production teams to ensure brand consistency and quality output

Required qualifications

• 2-5 years of experience in creative strategy or performance-focused creative direction for consumer apps
• Proven ability to produce high-performing paid social/video ad creative at scale
• Experience using AI tools to enhance creative production processes
• Strong understanding of performance metrics to inform creative direction
• Experience managing content creators for ad creative production