Creative Strategist

Job Summary

Leading the development of platform-native campaign strategies, the full-time remote Creative Strategist will create compelling narratives and measurable brand impact across TikTok, Instagram, and YouTube while collaborating with cross-functional teams and managing two large enterprise accounts.

Key responsibilities

• Handle end-to-end campaign strategy development, including audience profiling, content formats, and performance KPIs
• Define measurement frameworks for success and use data to inform creative direction and optimization
• Conduct cultural listening and market research to translate insights into actionable campaign ideas

Required qualifications

• 4-6 years of experience in strategy, planning, insights, or branded content, preferably in the creator or beauty space
• Deep knowledge of platform behaviors and content formats across TikTok, Instagram, and YouTube
• Experience implementing AI tools into workflows
• Strong storytelling and presentation skills with a confident client presence
• Passion for beauty and social culture, with a hybrid thinking approach blending logic and creativity