Creative Strategist

Job Summary

Owning the high-level creative strategy for a portfolio of clients, the remote Creative Strategist will manage paid social campaigns, translate performance insights into actionable direction, and guide client conversations while collaborating with cross-functional teams.

Key Responsibilities

• Develop and oversee end-to-end creative strategies for paid social media campaigns across various platforms
• Analyze creative performance to identify insights and inform future strategic direction and messaging evolution
• Serve as the strategic lead in client relationships, presenting creative strategies and recommendations confidently

Required Qualifications

• 3-5 years of experience in paid social creative strategy, performance marketing, or brand strategy, preferably on the agency side
• Demonstrated experience in building messaging frameworks and creative direction for video and static ads on Meta and TikTok
• Proficiency in using performance data to inform creative decisions
• Some exposure to client-facing work, including presenting strategy and managing approvals
• Familiarity with tools such as Meta Ads Manager, TikTok Ads Manager, and competitive research tools