Creative Strategist

Job Summary

To support a growing enterprise influencer marketing platform, the full-time remote Creative Strategist will lead the development of platform-native campaign strategies, turning insights into impactful creative concepts while collaborating with cross-functional teams to deliver effective campaigns for large enterprise accounts.

Key responsibilities

• Manage end-to-end campaign strategy development, including audience profiling, creator casting, and performance KPIs
• Define measurement frameworks and use data to inform targeting and creative direction
• Conduct cultural analysis and market research to translate insights into actionable campaign ideas

Required qualifications

• 4-6 years of experience in strategy, planning, insights, or branded content, preferably in the creator or beauty space
• Deep knowledge of TikTok, Instagram, and YouTube platform behaviors and content formats
• Experience utilizing AI tools in strategic workflows
• Strong storytelling and presentation skills with a proven client engagement track record
• Ability to analyze performance metrics and present actionable insights clearly