Creative Strategist and Copywriter

Job Summary

A company is looking for a Performance Creative Strategist & Copywriter for Demand Generation.

Key Responsibilities

• Design and evolve creative testing frameworks across paid and demand generation channels
• Oversee demand generation creative experimentation and ensure continuity from ad creative to landing experience
• Lead structured experimentation and iteration to improve creative performance and efficiency

Required Qualifications

• 5-8+ years in creative strategy, demand generation, or performance-focused roles
• Proven ability to drive measurable outcomes through structured creative experimentation
• Experience building creative testing frameworks and modular content systems
• Strong ability to translate performance data into clear creative insights
• Familiarity with AI-driven creative tools and deep understanding of paid social and video platforms