Creative Strategist for DTC Brands

Job Summary

A company is looking for a Performance Creative Strategist, Paid Social (DTC).

Key Responsibilities

• Own creative strategy for a portfolio of DTC clients, ensuring briefs are informed and specific
• Write direct response ad scripts and briefs for various ad formats optimized for acquisition campaigns
• Analyze ad performance data weekly to identify creative winners and develop iteration roadmaps

Required Qualifications

• 2+ years of experience writing direct response ad creative for DTC brands in paid social campaigns
• Ability to analyze ad creative performance data and translate findings into new strategies
• Deep knowledge of Meta Ads and how creative performs in-platform
• Strong understanding of direct response copywriting principles
• Experience writing UGC-style scripts and briefs