Creative Strategist, Paid Social

Job Summary

Owning the creative strategy for a flagship account, the part-time contract Creative Strategist, Paid Social & Video will manage the development of high-volume creative assets, including scripts and hooks, while analyzing performance metrics and directing production in a fully remote environment.

Key responsibilities

• Develop and defend the creative thesis for the account, establishing testable positioning territories
• Produce a high volume of short-form video scripts and creative angles, managing the testing roadmap
• Analyze performance data to inform creative decisions and direct production teams effectively

Required qualifications

• 4+ years of experience in paid social creative, particularly with Meta as a primary revenue channel
• Proven ability to write scripts and develop hooks that drive performance
• Fluency in Meta Ads Manager reporting at the creative level, including video engagement metrics
• Experience directing UGC creators and producing paid-ready content at scale
• Strong written communication skills and experience in client-facing roles at the senior stakeholder level