Creative Strategist (Performance Marketing)

Job Summary

Combining creative instincts with analytical rigor, the full-time remote Creative Strategist (Performance Marketing) will manage data-driven storytelling, develop high-performing ad creatives, and oversee production while collaborating with cross-functional teams to drive customer acquisition and revenue growth.

Key responsibilities

• Conduct data analysis and performance auditing to identify winning creative patterns and translate insights into actionable creative direction
• Lead creative ideation and scriptwriting, developing concepts and direct-response content that aligns with customer journeys
• Manage production processes by briefing creators, providing feedback, and ensuring alignment with performance best practices

Required qualifications

• 3+ years of experience in creative strategy or performance creative roles
• Experience with high-growth, paid social-led DTC brands
• Deep expertise in Meta and TikTok advertising ecosystems
• Strong analytical skills to interpret performance data for creative decision-making
• A portfolio showcasing direct-response ad concepts or campaigns that delivered measurable results