Creative Strategy Director

Job Summary

Driving creative strategy for the Hims brand, the full-time salaried Creative Strategy Director will manage a multidisciplinary team to develop and scale high-performing creative across various performance marketing channels while leveraging customer insights and performance data.

Key responsibilities

• Own the creative strategy across performance marketing channels, ensuring alignment with business results and brand consistency
• Develop creative concepts and production-ready briefs using performance data, customer insights, and market trends
• Lead regular performance reviews to identify wins, key learnings, and new growth opportunities

Required qualifications

• 8+ years of experience in creative strategy, content strategy, or performance creative, preferably in a high-growth ecommerce or DTC brand
• Strong portfolio showcasing performance creative that has succeeded on paid social platforms
• Deep expertise in developing creative for Meta, TikTok, YouTube, and other performance channels
• Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions
• Exceptional business acumen with the ability to connect creative decisions to customer behavior and business performance