Creative Strategy Director

Job Summary

Driving the creative engine for the Hers brand, the full-time remote Director of Creative Strategy will manage performance marketing campaigns, leveraging customer insights and performance data to develop impactful creative concepts across various channels.

Key responsibilities

• Own the creative strategy for the Hers brand, ensuring campaigns drive measurable business results
• Develop creative hypotheses and production-ready briefs using performance data and customer insights
• Lead a multidisciplinary creative pod, collaborating with editors, producers, and media buyers to produce high-quality creative work

Required qualifications

• A strong portfolio of performance creative that has achieved success on paid social platforms
• 8+ years of experience in creative strategy or performance creative, ideally within a high-growth ecommerce or DTC brand
• Deep expertise in developing creative for Meta, TikTok, YouTube, and other performance channels
• Strong data fluency, with the ability to analyze ad performance data and inform creative decisions
• Experience managing multidisciplinary creative teams and collaborating across various marketing functions