Creative Strategy Lead

Job Summary

A company is looking for a Creative Strategy Lead.

Key Responsibilities

• Develop high-performing paid social concepts and UGC briefs based on audience insights and performance data
• Analyze creative performance data to identify trends and inform actionable creative iterations
• Build and manage a structured creative testing pipeline to continuously improve performance across both brands

Required Qualifications

• 3+ years of experience in creative strategy, performance marketing, or paid social for consumer brands
• Strong background in performance-driven creative, especially on Meta and TikTok
• Proven track record of developing scalable ad concepts
• Strong scripting and copywriting abilities
• Experience managing structured testing pipelines with documented learning loops