Creative Strategy Lead

Job Summary

A company is looking for a Creative Strategy Lead for a remote role.

Key Responsibilities

• Develop briefs and lead creative agencies in creating global campaign strategies and content
• Manage campaign materials and budget, ensuring alignment with marketing objectives and brand guidelines
• Lead a test-and-learn approach to improve campaign asset performance and collaborate with media teams for actionable insights

Required Qualifications

• Proven experience in performance creative optimization across paid campaigns
• Ability to lead agency partners through the creative development lifecycle
• Strong cross-functional operating skills, aligning marketing, media, and creative teams
• Experience in marketing consumer mobile applications and/or SaaS products is preferred