CRM Administrator

Job Summary

To support day-to-day management and execution of marketing initiatives, the full-time remote CRM Administrator will maintain data integrity, build and deploy marketing campaigns, and optimize CRM workflows.

Key responsibilities

• Manage and optimize CRM workflows, configurations, and data integrity to support marketing and sales performance
• Build, deploy, and monitor campaigns and automated marketing journeys
• Develop audience segmentation and logic-based communication triggers that improve engagement and conversion

Required qualifications

• Experience administering CRM systems and executing marketing automation campaigns
• Strong understanding of audience segmentation, customer journeys, and data-driven marketing execution
• Ability to think logically and strategically about automation workflows and communication triggers
• Experience translating data and performance metrics into actionable improvements
• Strong problem-solving mindset with the ability to troubleshoot technical issues independently