CRM and Lifecycle Manager

Job Summary

Leading the execution and optimization of customer communications, the full-time remote CRM and Lifecycle Manager will manage audience segmentation, campaign deployment, and performance analysis to enhance customer engagement and support the loyalty program.

Key responsibilities

• Own segmentation strategy and audience builds for various marketing campaigns and communications
• Manage UTM structure and tracking consistency to ensure accurate attribution and reporting
• Support the loyalty program relaunch and ongoing communications, focusing on member engagement and performance optimization

Required qualifications

• Detail-oriented with a strong technical background in campaign execution and tracking
• Analytical thinker familiar with segmentation and loyalty behavior impacts on performance
• Organized and capable of managing multiple campaigns and reporting needs simultaneously
• Strong cross-functional collaboration skills with various teams including Marketing and IT
• Proactive problem-solver able to identify and address platform and reporting issues