CRM Campaign Strategy Lead

Job Summary

A company is looking for a CRM Marketing Campaign Strategy Lead who will manage customer journeys and campaigns across various CRM touchpoints.

Key Responsibilities

• Build and manage complex customer journeys and strategic plans for email, push, SMS, and in-app campaigns
• Develop campaign briefs and oversee creative and marketing automation processes to ensure timely execution
• Analyze customer data and collaborate with cross-functional teams to create effective CRM strategies that meet KPIs

Required Qualifications

• Minimum 5 years of experience in CRM marketing strategy and campaign planning
• Expertise in email, SMS, and push-notification best practices and regulations
• Experience with A/B testing methodologies and performance measurement
• Familiarity with tools like Asana, Airtable, and enterprise CRM systems such as Salesforce Marketing Cloud or Braze
• Strong understanding of customer behavior and data-driven CRM automation plans