CRM Campaigns Manager

Job Summary

A company is looking for a CRM Campaigns Manager to execute and optimize lifecycle marketing campaigns that enhance customer engagement and retention.

Key Responsibilities

• Develop and execute a comprehensive CRM strategy to improve customer engagement and drive revenue growth
• Oversee end-to-end CRM campaign execution, ensuring timely and personalized customer touchpoints
• Manage CRM performance reporting and optimize campaign strategies based on data analysis and insights

Required Qualifications

• 5-7 years of experience in CRM operations or lifecycle marketing, preferably in D2C or subscription-based businesses
• Hands-on experience with email marketing platforms and customer data management
• Strong understanding of email deliverability, compliance best practices, and regulatory requirements
• Familiarity with HTML/CSS for email builds and design best practices
• Solid analytical skills with experience in campaign reporting and analytics tools