CRM Content Team Lead

Job Summary

A company is looking for a CRM Content Team Lead to drive the strategy and quality of CRM content across global markets.

Key Responsibilities

• Establish frameworks and templates for content production, translation, and localization
• Partner with Automation and local teams to tailor CRM content for specific audiences
• Oversee and review CRM content to ensure it meets quality expectations and brand alignment

Requirements

• Exceptional English language skills; additional languages are a plus
• Experience in CRM content creation, editing, or localization within digital marketing, Betting, or iGaming
• Proven leadership experience managing writers or content teams
• Strong understanding of brand tone, message architecture, and audience segmentation
• Experience working with multiple markets and languages