CRM Coordinator

Job Summary

A company is looking for a CRM Coordinator to oversee email marketing campaigns and enhance customer engagement.

Key Responsibilities

• Build A/B tests, formulate lead generation strategies, and deploy email campaigns to enhance customer engagement
• Maintain and enhance customer segmentation and targeting strategies for various shows and events
• Monitor and analyze email performance metrics to provide insights and recommendations for future strategies

Required Qualifications

• 1 year of experience in CRM, email marketing, or digital marketing, preferably in e-commerce or sports-related industries
• Experience with Klaviyo, Salesforce Marketing Cloud, or a similar ESP is strongly preferred
• Familiarity with GA4 and email performance reporting tools