CRM Email Marketing Specialist

Job Summary

To support customer retention and lifecycle engagement, the full-time remote CRM Email Marketing Specialist will execute targeted email campaigns, manage customer data, and analyze performance metrics to enhance communication strategies.

Key responsibilities

• Plan and execute segmented email campaigns using CRM data targeting customers based on behavior and lifecycle stage
• Maintain and update customer lists to ensure data hygiene and accurate segmentation across campaigns
• Analyze CRM email performance and provide insights to improve targeting, messaging, and engagement

Required qualifications

• 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing
• Experience with CRM platforms such as Salesforce or HubSpot for executing segmented email campaigns
• Understanding of customer lifecycle stages and their impact on retention and expansion goals
• Strong organizational skills for managing campaign schedules and multiple audience segments
• Analytical skills for interpreting email performance data to refine strategies