CRM Email Marketing Specialist

Job Summary

Executing targeted, data-driven email programs, the full-time CRM Email Marketing Specialist will manage segmented email campaigns, maintain customer data hygiene, and analyze performance metrics to enhance customer retention and engagement in a remote work environment.

Key responsibilities

• Plan and execute segmented email campaigns using CRM data to target customers based on behavior and lifecycle stage
• Maintain and update customer lists, ensuring data hygiene and accurate segmentation across campaigns
• Analyze CRM email performance and provide insights to improve targeting, messaging, and engagement

Required qualifications

• 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing
• Experience working with CRM platforms such as Salesforce or HubSpot
• Understanding of customer lifecycle stages and email's role in retention and expansion
• Strong organizational skills to manage campaign schedules and multiple audience segments
• Analytical skills with experience interpreting email performance data