CRM Email Strategist

Job Summary

A company is looking for a CRM / Email Strategist.

Key Responsibilities

• Lead the development and execution of CRM and email strategies focused on segmentation, personalization, and customer lifecycle management
• Evaluate existing CRM programs and identify opportunities to enhance customer journeys and overall program performance
• Prepare client-facing audits, strategy presentations, and roadmaps that clearly communicate insights and recommendations

Required Qualifications

• 5+ years' proven experience in designing and implementing CRM, email, or lifecycle marketing strategies
• Strong background in segmentation, personalization, customer journey mapping, and campaign planning
• Familiarity with enterprise CRM and marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Braze, Iterable, or HubSpot
• Ability to identify and communicate system constraints and operational challenges
• Excellent presentation skills, capable of producing client-facing audit and roadmap decks