CRM Executive

Job Summary

To support lifecycle marketing efforts, the remote CRM Executive will manage the execution of email and SMS campaigns, set up audience segments, and ensure timely delivery of high-quality communications while collaborating with cross-functional teams.

Key Responsibilities:

• Build, schedule, and send lifecycle campaigns across email and SMS, ensuring accuracy and timely delivery
• Set up customer journeys and audience segments within the customer engagement platform, Braze
• Pull campaign reporting and track performance against KPIs to inform future strategies

Required Qualifications:

• 2+ years of hands-on experience in lifecycle/CRM within a D2C or comparison business
• Highly organized and detail-oriented with a proven track record of meeting deadlines
• A self-starter who communicates effectively and collaborates well across teams
• Comfortable working with data and quick to learn new tools
• Nice to have: experience with Braze or a similar customer engagement platform