CRM Lead

Job Summary

As a hands-on CRM Lead working remotely, the candidate will manage campaign execution and platform hygiene within Braze, focusing on lifecycle automation for both consumers and shop owners while collaborating with technical partners to enhance CRM strategies.

Key responsibilities

• Oversee campaign execution, quality assurance, and platform maintenance in Braze
• Collaborate with marketing, data, and engineering teams to develop and implement multi-channel CRM strategies
• Design and manage lifecycle automation to drive repeat purchases and engage independent shop owners

Required qualifications

• 3-5 years of experience in marketing operations, CRM, or growth operations in a B2C and B2B environment
• Proficient in Braze, including Canvas flows, segmentation, and campaign QA
• Hands-on experience with HTML, CSS, and Liquid for dynamic content personalization
• Ability to work in a data-driven environment and manage projects with incomplete prerequisites
• Familiarity with incrementality thinking and control logic