CRM Manager

Job Summary

A company is looking for a CRM Manager to join their Growth Marketing team focused on enhancing customer lifecycle and loyalty initiatives.

Key Responsibilities

• Design and implement CRM automation strategies to nurture customer relationships and drive retention
• Manage personalized customer journeys across various CRM channels and oversee end-to-end campaign development
• Track and analyze CRM campaign performance, providing actionable insights for optimization

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or a related field
• Minimum of 5+ years of experience in CRM, automation, and personalization in an e-commerce environment
• Proficiency with CRM platforms and marketing automation tools
• Experience with customer lifecycle management and journey building, ideally in Bloomreach and Segment
• Strong analytical skills with experience in data-driven decision-making