CRM Manager
Job Summary
A company is looking for a CRM Manager to join their Growth Marketing team focused on enhancing customer lifecycle and loyalty initiatives.
Key Responsibilities
- Design and implement CRM automation strategies to nurture customer relationships and drive retention
- Manage personalized customer journeys across various CRM channels and oversee end-to-end campaign development
- Track and analyze CRM campaign performance, providing actionable insights for optimization
Required Qualifications
- Bachelor's degree in Marketing, Business, Data Science, or a related field
- Minimum of 5+ years of experience in CRM, automation, and personalization in an e-commerce environment
- Proficiency with CRM platforms and marketing automation tools
- Experience with customer lifecycle management and journey building, ideally in Bloomreach and Segment
- Strong analytical skills with experience in data-driven decision-making
Complete Job Description
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