CRM Manager

Job Summary

A company is looking for a CRM Manager to execute and optimize lifecycle marketing campaigns.

Key Responsibilities

• Define and execute CRM strategies to drive retention, reactivation, LTV, and engagement
• Own end-to-end campaign development, including strategy, segmentation, and reporting
• Manage the CRM tech stack, ensuring campaign compliance and improving workflows

Required Qualifications

• 7-10 years of experience in CRM or lifecycle marketing in a high-growth DTC or subscription-based environment
• Strong hands-on experience with CRM platforms, particularly Iterable
• Detail-oriented project manager with a strong bias for execution
• Ability to thrive in fast-paced, cross-functional teams
• Passion for user experience and creating impactful customer touchpoints