CRM Manager

Job Summary

A company is looking for a CRM Manager to drive retention marketing strategies.

Key Responsibilities

• Manage CRM strategy focused on retention KPIs, reducing churn, and reactivating lapsed users
• Monitor and analyze CRM performance metrics, providing insights and reporting for strategic adjustments
• Develop and execute CRM campaigns to enhance player engagement and oversee promotional setups

Required Qualifications

• Bachelor's degree in Marketing or related field, or equivalent work experience
• 3+ years of experience in the casino gaming or social gaming industry
• Proven experience in executing and scaling CRM campaigns
• Proficiency with CRM tools and experience with A/B testing, segmentation, and automation
• Strong project management skills with the ability to prioritize in a fast-paced environment