CRM Manager

Job Summary

A company is looking for a VIP CRM Manager.

Key Responsibilities

• Prepare a strategic monthly calendar for Casino and Sports customers and analyze campaign performance
• Plan, execute, and optimize campaigns for player upselling, retention, and reactivation
• Track and report on key performance metrics and conduct A/B testing for continuous improvement

Required Qualifications

• 2+ years of experience in a CRM role within the iGaming industry
• Strong analytical and data interpretation skills
• Proficiency in CRM tools and marketing automation platforms
• Upper-intermediate level of English (spoken and written)
• Experience managing VIP segments and executing high-value retention strategies is a plus