CRM Manager

Job Summary

A company is looking for a CRM Manager to join their Retention Marketing team.

Key Responsibilities

• Own end-to-end execution of CRM campaigns and lifecycle journeys across various channels
• Manage and support CRM Associates by assigning work and providing coaching and feedback
• Lead A/B testing and optimization efforts to improve engagement and retention performance

Required Qualifications

• 6+ years of experience in CRM, lifecycle, or retention marketing
• Hands-on experience with CRM platforms (e.g., Iterable, Klaviyo, Attentive)
• At least 1 year of experience managing or mentoring CRM Associates
• Strong understanding of lifecycle marketing and journey automation
• Data-driven mindset with experience analyzing performance and test results